‘This is My Reason’ Project, taking place in Des Moines along with more locations around the Midwest, is a chance for women to be able to celebrate their healthy lifestyle they have chosen by coming together and sharing with YOU what it took to get there and WHY they do it. What is it that gets these women out of bed every single morning? We all have excuses, but what we really want to know is their REASON for doing what they do.

This platform is an opportunity for women of ALL fitness levels to inspire and motivate others, to also dig deep and find that reason. Health transcends in many different ways and this is a chance for all of those journeys to come together. We are here to show what it looks like to be an everyday person, who may or may not have had their struggles, made their health a priority in their life and how it has truly been life changing.

Because it is important.